Kwesta Sets Record Straight on “Do Like I Do” via a Twitterthon

kwesta looking for fucks to give feedback musiq
Image: Facebook – Kwesta attempts to reshape local music landscape


Kwesta takes to Twitter to reveal plans to change the face of music

In a Twitterthon that spanned almost an hour on Saturday, 23 August, Kwesta revealed plans to reshape the face of local music and how fans consume music through the release of the new DJ Sliqe single, “Do Like I Do”.

But before we go any further, it’s important to go back one day to Friday, 22 August. Just before midnight, Kwesta posted a challenge on his Facebook wall. He promised fans that if they were to download the “Do Like I Do” teaser at least 100 000 times, then the full track would be released. As of this writing, the teaser has amassed over 20 700 downloads.

UPDATE: Download the full version of DJ Sliqe’s “Do Like I Do” here

If you’ve been following the talk around the “Do Like I Do” single, many fans are clearly anxious to hear the complete track. This anxiety is further fueled by the fact that no release date has been announced.

As things go with social media, messages spread and fall subject to the broken-telephone-effect. One miscommunication – which was immediately quelled by Kwesta – purported that if fans were to download the teaser in numbers that the full track would eventually be released for free. This was the initial impetus that would later sparked Kwesta’s Twitterthon.

But not all the fans are confused and these are willing to pay for music. 

And it was just that straw that broke the camel’s back leading us into a lengthy explanation about what Kwesta is trying to do with this industry through this single. Michael Jackson did it. Jay Z did it. There’s Kanye West, Beyonce and even our very own Slikour. The goal here is putting the music in the fans’ hands in such a way so that artists can be rewarded for what in essence is their intellectual property. In the world of academia, the idea of reproducing another person’s work without recognition or paying for it is simply unheard of. It should logically translate then that art shouldn’t be any different. On why “Do Like I Do” won’t be released for free, Kwesta tweets:

The next question would be how releasing the teaser for free ahead of an imminent release fits into the pie:

But it seems the issue here, for Kwesta, is with music download platforms or rather the lack of the kinds of platforms that make music accessible to the masses and allow fans to purchase it through payment methods as freely available as say airtime for example.

Kwesta continued by giving his thoughts on what might be the problem or rather who he thinks is causing it.

Kwesta provides his solution:

Enter, “Do Like I Do” – the local music industry facelift pilot project, as it were.

So, so far, so good?

But Kwesta is a realist and thus notes:

And in his (sort of) conclusion:

The shape of the music industry changes as rapidly as the industry itself grows and perhaps there truly is nothing we can do about that but we can begin talking about ways in which to deal with it. Kwesta has been known to be very vocal about various issues via his social media channels so this Twitterthon comes as no surprise really. And in many ways, it’s a very necessary discourse to be had.

In a move to quell all the criticism he inevitably received from social media (although, it should be noted that there was a lot of good reception) he posted a picture on to his Facebook wall dedicated to all the naysayers.

And that, folks, is how the cookie crumbles.

“Do Like I Do” is the debut single by DJ Sliqe featuring Kwesta and Flabba and is produced by Psyfo. Download the teaser here.

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